Eighties telly, Marshmallows and how having a professional partner can tame your inner ‘cookie monster’

“Dance your cares away. clap clap. Worry’s for another day. Let the music play. clap clap. Down at Fraggle Rock.”

I turned to the kids…

“See I told you” I said to Sophie and Charlotte

“Kids TV was awesome in the 1980’s!!”

Both Charlotte and Sophie looked at me passively. They obviously needed more convincing…

I then spent some time showing both my daughters a selection of the best kids TV of the 80’s which included clips from the likes of Fun House, Thundercats, Danger Mouse, Bananaman, He Man, Grange Hill…the list went on and on…at least until both kids wandered off and left me watching the ‘Top 100 80’s theme tunes’ alone on the sofa…apparently Thirteen and Five year olds don’t appreciate eighties kids TV as much as this Forty year old.

Now I know I’m being nostalgic. I know I’m biased. I just can’t help loving the kids TV I grew up with.

However there is one show which stands out from my childhood which continues to be a favourite of children of today as well as children of yesterday…

This show is Sesame Street.

A show which started years before I was born and continues to entertain kids all over the world…

Now everyone I speak to has their favourite Sesame Street character. I’ve personally got a soft spot for Big Bird, the Count and Oscar the Grouch.

However my own personal favourite has always been the Cookie Monster…

Now the Cookie Monster has a lust for life which follows a specific philosophy…

“Enjoy life now and worry about tomorrow when it comes”

or as the Cookie Monster might put it…

“ME WANT COOKIES!”

However in recent years the Cookie Monster has been learning to do things a little differently, and learning (along with Tom Hiddleston) how to ‘delay gratification’…

Now you may watch this video and assume that delaying gratification is ‘kids stuff’ and adults have far greater control over their decision making process.

However the reality is that we all have internal cookie monsters who nudge us towards making decisions which satisfy our short term desires but ignore out longer term needs. Just think about the last time instead of going to the gym you cracked open a bottle of wine, or instead of saving some money you spent it on something you really wanted but didn’t need.

There’s a brilliant book about the subject by the godfather of delayed gratification study, Walter Mischel, which explores how we all struggle with making decisions which require putting off perceived pleasure until tomorrow and how to develop strategies which help us do that more effectively.

It’s interesting…

A lot of the work we do with our clients our job is to work in partnership with our clients to help them try to achieve their goals. However it’s also as the trusted adviser, who with permission of our clients, tests the assumptions that they’re making to achieve their financial goals.

You see as much as we all like to believe we’re entirely rational…the reality is that most of the time we’re not.

You can use all sorts of strategies to help you make the most of your money. However it’s certainly worth considering having a professional partner to ensure you make good quality decisions designed to ensure you can have the right balance to the lifestyle you want now and the lifestyle you want in the future.

You see whilst we can’t be Tom Hiddleston, having a trusted adviser who can help you tame your inner ‘cookie monster’ might be worth considering…

You can call us on 01708 606202 or you can email us at cassiedaems@cervellofp.co.uk.

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