Writing Struggles, Mr Kipling and why a pie is a lot like a pension

Often, after nearly 6 years of writing at least one article (usually a couple more) every week….it does become a bit of a struggle.

Whilst some weeks the ideas cascade from my brain…there are other weeks that the ideas dry up to a mere trickle and I find myself struggling to write about anything. Today is one of those days…

But, when all seemed lost, inspiration hit me.

From across the office I spotted a pack of Mr Kipling Apple and Blackcurrant pies (other makes and flavours are available) on the table which sits in the middle of our office…

“I’ve got it!” I’ve exclaimed “I’m going to talk about pies!”

A couple of people in the office looked up surprised at my patisserie based enthusiasm, and knowing I often get enthusiastic about some strange things, decided to crack on with working on behalf of our clients leaving me with turning this pie based idea into an article for the website…

Here’s my attempt at the analogy…

The pastry casing around a pie is a lot like a pension. Here’s why…

A pie casing is designed to hold what’s inside effectively and efficiently as possible.

A pension is just a shell which performs a similar task to a pie casing. It’s designed to be an efficient way to hold ‘stuff’ inside…a pension is a way to hold assets tax efficiently and a pie casing is a way to efficiently stop it’s contents slopping over your hands, the plate or your shirt.

The filling of the pie is what’s inside. In a pension it’s the assets you hold designed to help you achieve your financial goals…

Now when Mr Kipling (as I said there are other pie manufacturers available…but Mr Kipling does make exceedingly good cakes and pies!) he puts six pies in a box, all identical and guarantees he’s done his best to ensure he’s provided you with an appropriate pie casing and contents. Much like an independent financial planner might support you to put together the right pension (pie casing choice) and investments to hold in this case (the filling) to help you achieve your financial goals.

The reality is that when it comes to pies you have a choice…You can choose the most appropriate ‘pie casing’ (the wrapper surrounding your investment like for instance a pension or ISA), the most appropriate filling (the investments you make), and the most appropriate person to put this together for you (Your independent adviser)

Unsurprisingly many people ignore their financial affairs. The reality is that many tell us that the ‘financial industry’ make it way too confusing for us to better understand our financial affairs…

I’ve got to admit this is actually the case.

However if we can think of ways to understand how money works using concepts we understand in our daily lives (for me it’s pies for you it might be something else)…

Perhaps we’ll taker better ownership and control of our financial affairs

What do you think?

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