Over the past couple of weeks I’ve been thinking about decision making. Now I’ve read a decent amount about how we make decisions as many of my favourite books are full of insight and tips on how to make better decisions.

However the reality is often different…

You see all humans are fallible decision making machines…

We suffer from biases which distort our decision making.

We make mistakes and often continue to make the same mistake.

and

Our fear of decision making often means we put stuff off often because we don’t want to make a mistake…but end up making the error of inaction instead!

I remember once having some business coaching a few years ago now when I first started in business and whilst I was talking about some of the challenges we faced as a business my coach said something interesting…

“It seems that you’re ‘thinking about’ the action you need to take but not taking much actual action”….I started to protest but then realised he was right.

“There’s one thing you need to do which is going to help…” he said

“What’s that” I said

He smiled…”Decide it’s important (or painful) enough to take action…”

It’s interesting…

Our clients on the whole are highly successful, hard working, driven, motivated individuals. They are, on the whole, pretty decent at getting things done…

However often they come to us without a financial plan, without clear specific financial goals and without visibility on the money they’ve accumulated.

For the clients who come to us they often realise that they needed to get to a position of financial clarity.

Clarity on both their personal and financial goals.

Clarity on where they are financially

and

Clarity on what they need to do to ensure they have the money to achieve their goals both short, medium and longer term.

However often for our clients they get to the point they feel the need to focus on their financial plan at different points of their lives…

For you, dear reader, the decision to achieve financial clarity is only one persons….yours.

All you need to do is decide the time is right.

Feel free to give us a shout if we can help.

Contact us at cassiedaems@cervellofp.co.uk or call us on 01708 606 202