I don’t know about you but when I think about why I do things and how I do it, both business and personally, I often think about two people…

Charlotte and Sophie…my two daughters.

They are my inspiration, my motivation and I also take the the job of ‘Dad’ (both as a parent and a role model) really seriously.

However, and maybe strangely, they also help me make decisions.

You see recently and before making key decisions or getting stuck on making a decision I’ll ask myself a question..

If my girls would approach me with the decision I’ve got to make I’ve currently got…what would I recommend they do?

I take the answer to this question and more often than not try to take this advice…

It’s meant that I make decisions which are right for my personal life. I exercise more, read more and try to focus on using my time effectively which means spending more meaningful time with my family.

However it’s also had an impact on how I run my business.

You see if I’d give my daughters advice about business I’d suggest that they focus on delivering a great service, building a good team and focusing on training, motivating and developing that team. I’d also suggest that all of their actions are about building a business for the longer term and try to avoid making so many knee jerk decisions.

One of the things I’d also say to my daughters is…

“Spend your time working with the clients and colleagues who you enjoy spending time with…”

So, let me share the same advice I’d give to one of my daughters…

If you’re an individual or the decision maker in a business and you’ve got a financial planner or adviser you work with but you’re not 100% sure you’re compatible, feel free to pick up the phone and speak to us to see if we might be able to help.

Alternatively if you’re an adviser who is looking for the right home because you too want to work with a team of people you enjoy spending time with…again feel free to give us a shout.

You can call us on 01708 606 202 or you can email us at cassiedaems@cervellofp.co.uk.